On the heels of SXSW breakout star Meerkat, Twitter today announced it’s solution to live streaming with the launch of Periscope, a live streaming video app that’s been in beta since the company acquired it back in January. This new generation of apps are putting live streaming back in the headlines, but are consumers ready..
Syzygy’s psychologist Dr Paul Marsden argues that digital marketers need to get over their love affair with the Internet.
The 22nd Annual South By Southwest Interactive Festival (SXSWi) is a 5-day immersive cultural experience focused on emerging technology and forward thinking — fueled by content, creativity and inspiration. Growing in popularity year over year, the SXSW Film, Interactive and Music events attracted 51,000 people in total to Austin, the cultural capital of Texas.
A new generation of apps is putting livestreaming back in the headlines, but are consumers ready to adopt the technology? The launch of Meerkat, as well as faster mobile data speeds and an increasing demand for video content, may ﬁnally mean yes.
Apple held a special media event in San Francisco in which they announced their thinnest, lightest Macbook yet, a new set of medical research apps under the umbrella of ResearchKit that turns iPhones into crowd-sourced diagnostic tools and the long awaited demo, pricing and launch date of Apple Watch.
Every year, an estimated 80,000 makers, thinkers and innovators gather for mobile world congress, to experience the newest technologies and mobile products from around the world.
From publishers and influencers to brands and technology companies, the industry was out in full force for NYC’s 2015 SMW, assessing the state of social media and sharing predictions of where it’s headed.
Google has announced that they will be testing paid advertising placements within Google Play, their mobile application store. Currently, app developers are given a set of best practices and app promotion tools using AdWordsto gain visibility in Google Play. This new opportunity allows advertisers to bid on ads that match their search queries.