Digital Campaign Preparation
Designing effective online marketing campaigns requires knowledge of how different channels and mediums interact and support each other. A digital strategy requires acknowledgement of your target audience, identifying their online location and what metrics will determine success. Comprehensive planning, based on solid research which analyses the objectives, competition, target audience and market opportunity, will in essence determine the success of the campaign. Our aim at the end of this process is to determine the online marketing strategy that is well structured, focused and has clearly defined measurement criteria to evaluate success and provide accountability. >p?