Microsoft and AOL announced a partnership via which Microsoft would exit the display advertising business and AOL would handle the aggregated ad sales businesses.
Content marketing has rapidly become a hot topic in both the marketing and media worlds, and for good reason. It is the phrase that best describes how the media world is changing, and how this change has presented an opportunity for brands to communicate with their target audiences.
Last week, the biggest names in media and advertising convened in France for the Cannes Lions International Festival of Creativity. Cannes Lions is the largest gathering of advertising professionals, with over 20,000 delegates from more than 90 countries and over 40,000 award entries.
The dream of turning big data into usable information is top of mind for marketers in today’s complex consumer environment. Fragmentation of the consumer experience only continues to increase as marketers try to grasp at any bit of data that will help them make sense of it all. It is overwhelming to say the least,..
At their developer’s conference on Monday, Apple was the latest company to reveal they were giving users the option to block ads on iPhones and iPads as part of the new iOS9 operating system upgrade. This was not announced on stage, but in the documentation they released to developers after the event.
The “one complete thought” that Jimmy Iovine spoke of at the launch of Apple Music couldn’t have been brought to life more poignantly than Daniel Ek’s “Oh, Ok”. This was the only comment that the Spotify CEO tweeted at WWDC to describe the launch of Apple Music (disclaimer: it has since been deleted). It is..
Google and Amazon fight it off to be the preferred choice for consumers and advertisers, with Google announcing the launch of buy buttons directly within the Search results and Amazon officially launching Amazon Marketing Services in Europe.
Today’s brands are engaging with customers more often and more quickly than ever before. They must react in an instant, and do so in an authentic way. To do so effectively, they need to have a strong sense of personality.
The 26th annual Worldwide Developers Conference (WWDC) was very exciting, both from a marketing and consumer perspective. We learned about new Apple services as well as enhancements to iOS.