Monthly Archives: February 2015

Why has Alibaba invested $200m in SnapChat?

Yahoo announced the introduction of its Mobile Development Suite at its first Mobile Developer Conference in San Francisco last week. Yahoo’s service will combine a comprehensive range of tools with access to its vast consumer data sets, in an attempt to help app developers acquire users, measure engagement, and ultimately monetize their apps.

Agencies that create websites for clients often don’t do such a good job on their own site. Ask why this happens and you’re likely to hear some recurring issues.

Reaching the desired audience is always a bit of a challenge, particularly in an ever-changing media landscape. How can you improve your digital performance without shifting strategy?

Earlier this week Facebook unveiled a new advertising unit, Product Ads, as it continues to make strides in aggressively growing its ad revenue and commerce capabilities. Product Ads will enable advertisers/brands, particularly retailers, to dynamically showcase three products for sale within a single carousel ad unit, both on desktop and mobile.

What’s in store for the year of the goat?

What’s in store for the year of the goat?

What does it mean to be an authentic brand? That is the question BPG Cohn & Wolfe posed to 12,000 consumers in 12 markets, including the UAE, to reveal a list of the top 20 most authentic brands. Geoff Beattie, the global head of corporate affairs at Cohn & Wolfe, explains what an authentic company..

Employed Media is the term used to describe the collective group of socially connected people who  work for your company.Thanks to the pervasiveness of social media, your employees now have reach, influence and credibility, and yet they’re wholly ignored in almost every  communication plan you develop.

Last week Google and Twitter announced their latest partnership, which will allow Google to gain access to the “firehose” (Twitter’s name for their tweet stream). The tweets will be displayed on Google, thus significantly enhancing the search engine results page (SERP) with user generated content.