Black Friday’s surge in sales in November 2014 threw traditional British pre-Christmas shopping habits into disarray. Shoppers, lured to online  retailers with significantly discounted fash promotions, spent an estimated £810m online in a  single day – almost 50% more than industry experts had predicted. Three days later, the  traditionally anticipated busiest online shopping day ‘Cyber Monday’ also saw a smaller but still  significant upturn in sales.

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