Black Friday’s surge in sales in November 2014 threw traditional British pre-Christmas shopping habits into disarray. Shoppers, lured to online retailers with significantly discounted fash promotions, spent an estimated £810m online in a single day – almost 50% more than industry experts had predicted. Three days later, the traditionally anticipated busiest online shopping day ‘Cyber Monday’ also saw a smaller but still significant upturn in sales.
Powered by WPeMatico