Google Goes “Buy Button” Crazy

April 2015 saw what advertisers called “Mobilegeddon”. Google found a smart way to communicate the importance of going “mobile” by boosting mobile-optimized sites in its mobile search results. Google has now announced that it is going to add a “buy button” to search results on mobile devices, where the majority of product searches currently occur.

Read more

SHIFT 2015

Throughout the past few years we have experienced the shift from desktop to laptop, and laptop to tablets and smart phones. We now stand at the brink of the next major shift into wearable technologies, the internet of things and the connected self.

Read more