Winning in the ‘Now Economy’
SYZYGY Group’s psychologist Dr Paul Marsden argues that digital is no longer about the New Economy; it’s about winning in the Now Economy.
SYZYGY Group’s psychologist Dr Paul Marsden argues that digital is no longer about the New Economy; it’s about winning in the Now Economy.
April 2015 saw what advertisers called “Mobilegeddon”. Google found a smart way to communicate the importance of going “mobile” by boosting mobile-optimized sites in its mobile search results. Google has now announced that it is going to add a “buy button” to search results on mobile devices, where the majority of product searches currently occur.
Throughout the past few years we have experienced the shift from desktop to laptop, and laptop to tablets and smart phones. We now stand at the brink of the next major shift into wearable technologies, the internet of things and the connected self.
As part of the MEC@ series, MEC hosted The New Creators: When Data & Creativity Collide, spotlighting the new elite class of content producers.
Fantasy Sports has been around for over half a century, with the earliest of iterations credited to former MLB player Ethan Allen who created the classic board game, All Star-Baseball in 1941.
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