A healthy democracy is built on the political participation of its citizens. Elections not only give governments legitimacy, but also create the incentive for politicians to respond to voters’ interests.
Mobile as a media channel offers truly exciting opportunities for consumer engagement. A global AdReaction study conducted by Millward Brown in early 2014 exploring multi-screen behavior and receptivity to advertising, confirmed the growing dominance of mobile.
There’s a clear evolution taking place in our industry landscape in 2015 with five deeply interrelated elements coming to the fore, all of which represent huge opportunities in the year ahead. These are what I call The 5 C’s of Communication Trends for 2015: Connectivity, Culture, Consumer, Creativity and Crisis.
The time has come. After a November announcement (and a two year tethering process), in January Facebook officially implemented the changes to its algorithm significantly reducing guaranteed organic reach for brands.
In this ‘Fast Take’ we review how mobile applications are changing consumer behavior and the corresponding opportunities and imperatives that apps present to brands.
During this year’s Super Bowl, we saw brands build on past successes as well as test new solutions. Most of the action took place on Twitter, where brands live tweeted, engaged with other brands, and incentivized action from fans. However, notable brands tested with Instagram indicating it’s increasing importance in real time.
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