Throughout the past few years we have experienced the shift from desktop to laptop, and laptop to tablets and smart phones. We now stand at the brink of the next major shift into wearable technologies, the internet of things and the connected self.
Fantasy Sports has been around for over half a century, with the earliest of iterations credited to former MLB player Ethan Allen who created the classic board game, All Star-Baseball in 1941.
As part of the MEC@ series, MEC hosted The New Creators: When Data & Creativity Collide, spotlighting the new elite class of content producers.
In 2009, Microsoft attempted to acquire Yahoo. The deal was rejected but a year later the two agreed on a ten-year joint venture, forming the Yahoo and Microsoft Search Alliance. The purpose of the Alliance was to gain market share and to compete more effectively with Google.
The industry of search will forever remember April 21st 2015, as the day that Google finally made mobile a part of its ranking factor in the algorithm. Or what has now affectionately been coined as ‘Mobilegeddon’.
The results of a landmark consumer neuroscience study will be published later this year showing that brain scans can indeed predict the effectiveness of marketing material. But there’s a catch, only the most expensive fMRI (functional magnetic resonance imaging) scans were found to offer any additional value over simply asking people what they think.
On the heels of SXSW breakout star Meerkat, Twitter today announced it’s solution to live streaming with the launch of Periscope, a live streaming video app that’s been in beta since the company acquired it back in January. This new generation of apps are putting live streaming back in the headlines, but are consumers ready..
Syzygy’s psychologist Dr Paul Marsden argues that digital marketers need to get over their love affair with the Internet.
The 22nd Annual South By Southwest Interactive Festival (SXSWi) is a 5-day immersive cultural experience focused on emerging technology and forward thinking — fueled by content, creativity and inspiration. Growing in popularity year over year, the SXSW Film, Interactive and Music events attracted 51,000 people in total to Austin, the cultural capital of Texas.
A new generation of apps is putting livestreaming back in the headlines, but are consumers ready to adopt the technology? The launch of Meerkat, as well as faster mobile data speeds and an increasing demand for video content, may finally mean yes.
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