Apple held a special media event in San Francisco in which they announced their thinnest, lightest Macbook yet, a new set of medical research apps under the umbrella of ResearchKit that turns iPhones into crowd-sourced diagnostic tools and the long awaited demo, pricing and launch date of Apple Watch.
Every year, an estimated 80,000 makers, thinkers and innovators gather for mobile world congress, to experience the newest technologies and mobile products from around the world.
From publishers and influencers to brands and technology companies, the industry was out in full force for NYC’s 2015 SMW, assessing the state of social media and sharing predictions of where it’s headed.
Google has announced that they will be testing paid advertising placements within Google Play, their mobile application store. Currently, app developers are given a set of best practices and app promotion tools using AdWordsto gain visibility in Google Play. This new opportunity allows advertisers to bid on ads that match their search queries.
Agencies that create websites for clients often don’t do such a good job on their own site. Ask why this happens and you’re likely to hear some recurring issues.
Yahoo announced the introduction of its Mobile Development Suite at its first Mobile Developer Conference in San Francisco last week. Yahoo’s service will combine a comprehensive range of tools with access to its vast consumer data sets, in an attempt to help app developers acquire users, measure engagement, and ultimately monetize their apps.
Why has Alibaba invested $200m in SnapChat?
Reaching the desired audience is always a bit of a challenge, particularly in an ever-changing media landscape. How can you improve your digital performance without shifting strategy?
Earlier this week Facebook unveiled a new advertising unit, Product Ads, as it continues to make strides in aggressively growing its ad revenue and commerce capabilities. Product Ads will enable advertisers/brands, particularly retailers, to dynamically showcase three products for sale within a single carousel ad unit, both on desktop and mobile.
What’s in store for the year of the goat?
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