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What’s in store for the year of the goat?

What does it mean to be an authentic brand? That is the question BPG Cohn & Wolfe posed to 12,000 consumers in 12 markets, including the UAE, to reveal a list of the top 20 most authentic brands. Geoff Beattie, the global head of corporate affairs at Cohn & Wolfe, explains what an authentic company..

Employed Media is the term used to describe the collective group of socially connected people who  work for your company.Thanks to the pervasiveness of social media, your employees now have reach, influence and credibility, and yet they’re wholly ignored in almost every  communication plan you develop.

Last week Google and Twitter announced their latest partnership, which will allow Google to gain access to the “firehose” (Twitter’s name for their tweet stream). The tweets will be displayed on Google, thus significantly enhancing the search engine results page (SERP) with user generated content.

A healthy democracy is built on the political participation of its citizens. Elections not only give governments legitimacy, but also create the incentive for politicians to respond to voters’ interests.

Mobile as a media channel offers truly exciting opportunities for consumer engagement. A global AdReaction study conducted by Millward Brown in early 2014 exploring multi-screen behavior and receptivity to advertising, confirmed the growing dominance of mobile.

There’s a clear evolution taking place in our industry landscape in 2015 with five deeply interrelated elements coming to the fore, all of which represent huge opportunities in the year ahead. These are what I call The 5 C’s of Communication Trends for 2015: Connectivity, Culture, Consumer, Creativity and Crisis.

The time has come. After a November announcement (and a two year tethering process), in January Facebook officially implemented the changes to its algorithm significantly reducing guaranteed organic reach for brands.

In this ‘Fast Take’ we review how mobile applications are changing consumer behavior and the corresponding opportunities and imperatives that apps present to brands.

During this year’s Super Bowl, we saw brands build on past successes as well as test new solutions. Most of the action took place on Twitter, where brands live tweeted, engaged with other brands, and incentivized action from fans. However, notable brands tested with Instagram indicating it’s increasing importance in real time.