What does it mean to be an authentic brand? That is the question BPG Cohn & Wolfe posed to 12,000 consumers in 12 markets, including the UAE, to reveal a list of the top 20 most authentic brands. Geoff Beattie, the global head of corporate affairs at Cohn & Wolfe, explains what an authentic company is and speaks about why UAE companies need to establish themselves more firmly in the minds of consumers.